Fire on Display

Fire on Display

Project details

Fire on Display is a campaign created by agency Nossa for WWF, Fnac and Darty that turned the screens of 52 stores across Portugal into a stark reminder of the wildfires devastating the country every summer. Instead of the breathtaking landscapes these displays are made to showcase, real footage of Portugal's largest recent wildfires took their place, creating the world's first wildfire installation of this scale. As the motion designer on this project, I was responsible for bringing that footage to life across every screen, crafting a visual experience powerful enough to stop people in their tracks and move them to act.

Fire on Display is a campaign created by agency Nossa for WWF, Fnac and Darty that turned the screens of 52 stores across Portugal into a stark reminder of the wildfires devastating the country every summer. Instead of the breathtaking landscapes these displays are made to showcase, real footage of Portugal's largest recent wildfires took their place, creating the world's first wildfire installation of this scale. As the motion designer on this project, I was responsible for bringing that footage to life across every screen, crafting a visual experience powerful enough to stop people in their tracks and move them to act.

Fire on Display is a campaign created by agency Nossa for WWF, Fnac and Darty that turned the screens of 52 stores across Portugal into a stark reminder of the wildfires devastating the country every summer. Instead of the breathtaking landscapes these displays are made to showcase, real footage of Portugal's largest recent wildfires took their place, creating the world's first wildfire installation of this scale. As the motion designer on this project, I was responsible for bringing that footage to life across every screen, crafting a visual experience powerful enough to stop people in their tracks and move them to act.

Client

WWF

Tools

After Effects

Services

Animation

cREDITS

Nossa