Mega Hits

Mega Hits

Project details

Mega Hits is a Portuguese radio station repositioning itself for younger audiences. The campaign "A Tua Voz de Aparecer" took that challenge head-on by launching a digital casting on TikTok to find the station's next host, meeting Gen Z exactly where they already are. The result was 228 organic entries, 500,000+ interactions and a 23% growth in average TikTok views, all with zero media spend. A campaign that earned Mega Hits the award for Most Interactive Media Brand on TikTok in Portugal. As the motion designer on this project, I was responsible for developing the award-winning showcase presented at Festival CCP, translating the energy of the campaign into a piece that matched the boldness of the idea behind it.

Mega Hits is a Portuguese radio station repositioning itself for younger audiences. The campaign "A Tua Voz de Aparecer" took that challenge head-on by launching a digital casting on TikTok to find the station's next host, meeting Gen Z exactly where they already are. The result was 228 organic entries, 500,000+ interactions and a 23% growth in average TikTok views, all with zero media spend. A campaign that earned Mega Hits the award for Most Interactive Media Brand on TikTok in Portugal. As the motion designer on this project, I was responsible for developing the award-winning showcase presented at Festival CCP, translating the energy of the campaign into a piece that matched the boldness of the idea behind it.

Mega Hits is a Portuguese radio station repositioning itself for younger audiences. The campaign "A Tua Voz de Aparecer" took that challenge head-on by launching a digital casting on TikTok to find the station's next host, meeting Gen Z exactly where they already are. The result was 228 organic entries, 500,000+ interactions and a 23% growth in average TikTok views, all with zero media spend. A campaign that earned Mega Hits the award for Most Interactive Media Brand on TikTok in Portugal. As the motion designer on this project, I was responsible for developing the award-winning showcase presented at Festival CCP, translating the energy of the campaign into a piece that matched the boldness of the idea behind it.

Client

Mega Hits

Tools

After Effects

Services

Animation

cREDITS

Nossa