Kura is a health insurance brand built for Gen Z, on a mission to prove that health coverage doesn't have to be bureaucratic, complicated or something you only think about when you're older. This piece was created to launch their new app, giving users full personalized control over appointments and medical exams, plus access to over 1,000 health and wellness partners through an in-app digital loyalty card. As the motion designer on this project, my goal was to develop a visual language and animation style vibrant and dynamic enough to speak directly to a younger audience, making it immediately clear that health insurance can feel as modern, simple and effortless as any other app they use every day.